Champions Online is giving access to their life-time subscription service. This can be bought now, and will translate to the Free to Play change the same way current Life-Time subscribers will be. This also allows access to Life-time only costume pieces, an exclusive pet and title. Furthermore, you get a special color on your Forum Posts name.
More details will be made available later. This costs $299 and includes the price of the game (since the game will be free soon enough). This means that a new lifer, can simply purchase the life-time sub from Cryptic now, and not have to go to the store to get the game first.
I wonder how many people will prefer to have a life time gold membership, instead of purchasing things a la carte for their Silver Membership? In the long run, if you want to have everything, the Life-Time Subscription would be best.