Hey fellow GDCNext peeps! Happy first year! I was very happy to be in GDCNext's first year in Los Angeles. Well, this was also my first conference, so it was a pretty special event for me!
I got to meet a lot of great people, including meeting my team for the first time in person. So all these things add up to an amazing event. With that in mind, there were certain themes that kept popping up on the expo floor.
1) Microsoft constantly kept blaring about the failure of the app, and the success of the product. That is to say, that what you make has to be on multiple platforms (to them that meant Windows RT and Windows 8). The customer needs more than the phone app, but also the ability to have a desktop app, and have the two synchronize without issues.
2) Code in One Language, and output to everything. Only know C++? They have a company that has the ability to take your C++ code and put it on android and iOS and everything in between. Over and over again, I kept seeing the build once/output to everything being sold by different companies, all with different languages as the source.
3) "We can advertise your game, or make you money by putting ads in your game!" Even Google was there with AdMob. Everyone wanted to get in on advertising in your app. And if you need to advertise, they already have SO MANY CUSTOMERS around the world!
4) Convenience. Middleware is growing, and middleware systems are also growing. Don't handle your customer's passwords! Don't worry about monetization, we can make you money!
But everything only made me want to be able to attend GDC in San Francisco! I don't know if I'll have the funds to do so, but if you can make it to a GDC event, it is a great conference to attend!